Getting culture into social networking sites

Getting museum and galleries to share content openly is problematic for a lot people in the sector. It challenges the boundaries of their institution, their curatorial control and their sense of the authority of their data. It forces then to be open to the idea that knowledge comes from different places and to accept that people may want to use their cultural content online in many different ways that have value to them specifically.

There are some institutions that already understood this challenge and are are beginning to be proactive and actively push their content into social networking sites. An article about how the Brooklyn Museum in the US illustrates this point.

The Museum are letting stuff flow out into social networking sites like Twitter, Flickr and it is having an impact on the level of active user engagement through the posting of videos, pictures, comments etc. What is particularly good is that the museum has put back onto their own site the many pictures their visitors have taken of their institution and posted onto Flickr.

They are embracing the community and being very open about its interpretations of their stuff, they are also improving their own search engine optimisation (SEO) which is always a big challenge for any website.

Creative Industries – £10m Call for Collaborative Research

On 30th January details about the £10m call for collaborative research projects, targeted specifically at the creative industries, will be announced and the competition formally launched. Full details about the call and how to apply will be posted on the technology programme website.

Objectives: In recognition of the importance of technology to the sector, as both an enabler and potential disrupter, the aim of the call is to stimulate technology based or inspired innovation. The call is looking for projects that will lead to the development of new products, processes, capabilities and services or improve the competitive advantages of existing ones.

Target Audience: The call is open to collaborative projects between UK based companies; and companies and universities/ other research organisations. The overall theme will centre on the exploitation of digital technologies and has been designed to appeal broadly across the creative industry sub sectors, and includes specific mechanisms to encourage participation of small companies.

For more information and to register for the workshops and or information launch, go to