Two new Culture24 training events by Seb Chan

Following the sold-out success of last years event, Culture24 are pleased to welcome Seb Chan back to the UK for two dynamic sessions:

“Strategic social media for the cultural sector”

“Web analytics and measuring online success in a rapidly changing online landscape”

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Strategic social media for the cultural sector
Tuesday, November 03, 2009 from 9:30 AM – 6:00 PM
At: CILIP, 7 Ridgmount Street, London
Cost: £150 (inc lunch)

How does your museum engage with its audiences? Do you use social media to reach and engage with new audiences?
Understanding social media marketing is essential for museums in the 21st century. This workshop will show you how you can listen to and engage with audiences online, and consider some of the challenges involved in running effective campaigns.

What will you get from the day?
• Practical ideas about ways to make your digital collections more accessible
• An understanding of the changing nature of online publishing
• Evidence to argue for investment in online services within your organisation
• Ideas and strategies for building sustainable online audiences

For full details and how to book click here:
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Web analytics and measuring online success in a rapidly changing online landscape
Wednesday, November 04, 2009 from 1:30 PM – 6:00 PM
At: Royal Observatory, Greenwich
Cost: £75

Explore the emerging landscape of metrics and measurement in the world of the social Web. The workshop will begin with an examination of the traditional measurement tools available on the Web, explaining their pros and cons, before looking specifically at the new suite of tools needed to discover ‘actionable insights’ for your social media projects.

What will you get from the day?
· Insights into current issues around online measurement
· Practical understanding of how to use and not to use existing measurement tools
· Ideas and strategies for developing more complex and effective results

For full details and how to book click here:

About the presenter:
Sebastian Chan leads the Digital, Social and Emerging Technologies department at the Powerhouse Museum in Sydney. His teams include the museum’s web unit, audio visual and photography, rights & permission and the photo library, the research library and Thinkspace, the Powerhouse’s digital media teaching laboratories. He is a researcher in several Australian Research Council Linkage projects researching social media, museums, and technology; and speaks internationally about the use of cutting edge technology in the cultural sector. He is on the international programme committees of Museums and the Web (USA), Digital Strategies for Heritage (Eu), the Horizon.Au New Media Consortium, and is an International Steering Committee member of Culturemondo, an international group of representatives of cultural portal strategists. Seb is also a member of the Australian Government’s Government 2.0 Taskforce examining ways of improving citizen engagement with government and opening access to public sector information

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