Well, that’s exactly what Brooklyn Museum have done with Flickr, History Pin, iTunesU and Foursquare.

Read about the ‘path breaking experiments in digital outreach‘ by the brilliant and talented Shelley Bernstein in the New York Times. Shelley’s work at Brooklyn Museum is internationally recognised for its creativity, community value and openness and as she rarely travels to speak outside the USA we are *very* lucky to have her keynote this year’s Let’s Get Real conference (18th September 2014, Brighton).

The full line up of speakers is now confirmed and we will be welcoming international keynotes from Shelley Bernstein and Michiel Van Iersel (Non-Fiction), plus the talents of Jessica Riches (@littlemisswilde), Tanya Cordrey (Chief Digital Officer at The Guardian), Joanna Jones (V&A), Matt Matheson (NixonMcInnes), Adam Gee (C4), Anna Rafferty, Matt Locke, Anra Kennedy and Charlie Davies.

There will be provocations, in-conversations and our unique Crit Room where we offer personalised problem-solving guidance on your websites and social media channels in a friendly and supportive environment.

Throughout the day we will be ”Finding the Audience’, ‘Trusting the Audience’, Learning from Brands’, ‘Learning from Failure’, hearing about the ‘Death of the Organisational Voice’ and ‘Why I Love Money’.  We even have a raffle to win a suitably witty Modern Toss print. Most importantly, we will be having fun and getting real about digital change in the unique Culture24 way.

You can book your ticket for the conference now and don’t forget to sign up for the Church of Fail pre-conference evening event on Wednesday 17th September: it’s free to attend but you must book separately as places are limited.